Resource Center
For idea-driven small business CEOs
You’re launching a new program. You’re pitching a big client. You’re wondering how to provide the best value for your email list. You’ve got a great message and want to share it on the TEDx stage.
And you’re looking for help.
This is your business resource center.
Have a question you’d like to see an article about? Let me know.
I’m a messaging expert. I help idea-driven, visionary small business CEOs design and deliver world-changing messages through TEDx coaching and done-for-you copywriting services.
And I’m here to help you succeed.
— Cathlyn
What is a Power Idea? (And why does it matter for your business?)
Thought leaders become thought leaders not by having a lot to say, but by having ONE incredibly powerful thing to say — and saying it often. Your Power Idea is the foundation of your thought leadership, and it touches every part of your business.
How long does it take to get a TEDx Talk?
How long it takes you to get your TEDx Talk will depend on a few different factors. Here’s how you can set yourself up for success as you pursue your TEDx goals.
How can I get my TEDx application accepted?
It’s not unusual for a TEDx event to receive hundreds of applications. Some events receive thousands. Here’s how to get your TEDx application noticed in a digital sea of submissions.
How do I know what TEDx coach is right for me?
There are a lot of folks out there who work with TEDx speakers, so one of us is going to be a great fit for you.
Here are a few things to keep in mind as you check out your options.
What if I forget my words while I'm giving my TEDx Talk?
Did you know: TEDx speakers forget their words all the time. We just don’t see it on the edited videos. That doesn’t mean you should go in willy-nilly. Here are a few things to think about as you prep your TEDx Talk.
When I'm accepted to speak, will my TEDx event give me a free coach?
Some TEDx organizers assign each speaker to a volunteer coach. Others don’t. Who are these volunteers? What can you expect from them? Find out here.
Do I need to hire a coach to help me through the TEDx process?
It’s so worth it to have the right person to guide you, give clear and effective feedback, and help you in all the areas where you need support. That person might not be a hired coach, though.
What's the first thing I need to do to get a TEDx Talk?
Whether you’re excited to dive right in or you’re more of a dip-your-toes kind of person, there are three important first steps to take along your TEDx journey.
What's a TEDx Talk? Is it different than a TED Talk?
Learn the difference between TED and TEDx—and which events are the best for entrepreneurs to become thought leaders.
Everything You Need to Know About Giving Your TEDx Talk
I’m answering the questions that I asked when I got started with my first TEDx event — and the questions aspiring speakers ask me now in my work as a TEDx coach, too.
The Simple First Steps to Start Your No-Stress Small Business Blog
If you caught my post on blogs and SEO last week, you know how important it is to have a blog for your mission-driven business. And you don’t have to go all-in right from the start. Here are a few tips to get you started.
3 Reasons Blogs Are a Critical Part of Your SEO Strategy
Blogging is THE most accessible SEO tool out there. Organic SEO can be hugely important for businesses like yours, that don’t have big budgets for Google or social media ads. Here’s why.