Resource Center

For idea-driven small business CEOs

Copywriter and TEDx Coach Cathlyn Melvin's feet dangle as she sits atop a library shelf displaying magazines.

You’re launching a new program. You’re pitching a big client. You’re wondering how to provide the best value for your email list. You’ve got a great message and want to share it on the TEDx stage.

And you’re looking for help.

This is your business resource center.

Have a question you’d like to see an article about? Let me know.

I’m a messaging expert. I help idea-driven, visionary small business CEOs design and deliver world-changing messages through TEDx coaching and done-for-you copywriting services.

And I’m here to help you succeed.

— Cathlyn

Cathlyn Melvin Cathlyn Melvin

What does a copyeditor do?

(And other questions you have no idea how to answer)
When readers can’t trust your writing, they won’t look to you as an expert. If you’re not the expert, someone else is. (So guess where your ideal clients are spending their money. Mhm.)

Read More
Cathlyn Melvin Cathlyn Melvin

Purpose, Impact, and Warm-and-Fuzzy Feelings

Why Support For-Profit, Mission-Driven Businesses?
I’m lifting the voices of for-profit businesses and shifting our assumptions about what makes a business "good" or "bad." Here's why.

Read More
Cathlyn Melvin Cathlyn Melvin

What does a copywriter do, exactly?

Like most creative projects, the end-product of a copywriter is just the tip of the proverbial iceberg: our work involves so much more than sitting at a computer, typing away.

Read More