You do powerful work. Now let’s make sure people know it.

The way you talk about your work matters. Because if people don’t understand what you stand for (or what you’re really trying to do) they can’t support it, fund it, share it, or follow your lead.

The Power Idea Intensive helps you define the central message behind everything you do.

A Power Idea is more than a tagline, or a vision or mission statement. It’s the foundation of your message, your thought leadership, and your long-term strategy.

It’s how you shift conversations, rally support, and grow a business that actually makes a difference.

With a Power Idea in place, you will:

• Speak and write with more clarity and consistency

• Lead your team or community with a shared sense of purpose

• Create stronger content, campaigns, and keynotes

• Build recognition and momentum around your mission

• Get people talking about you and your work

• Be known for something that matters

What we’ll do together

Session 1: Foundations (75 minutes)

We’ll meet live on Zoom to dig into what you believe, what you know, and the change you want to see in your community and the world. This is focused on your message, not just marketing, which means you’ll walk away with more clarity than a standard brand strategy call.

Session 2: Drafting (I’ll handle this one – no time or work required from you!)

I’ll use what we uncovered in Session 1 to handle the heavy lifting, creating done-for-you drafts of:

• Your Power Manifesto: a bold, deeply detailed essay-style piece that will anchor your messaging and guide your communication and strategy across platforms

  AND

• Your Core Statement: the clear, quick, 1-2 sentence version that sparks curiosity, connection, and conversation with the people who need to hear it most

The manifesto and the core statement work together, and they’ll serve you differently in different parts of your messaging strategy.

Without the manifesto, your idea would lack the substance, impact, and depth that makes it worthwhile. Without the core statement, your idea can get lost in the noise or be too complex to introduce quickly.

Having both parts of your Power Idea done for you means you get drafts to work with, not a blank page to stare at — so you can start making use of these resources right away.

Session 3: Edits + Application (75 minutes)

We’ll meet again to review your Power Manifesto and Core Statement. Using your feedback, I’ll make real-time edits on the call with you until the language feels strong, clear, and completely aligned.

Then, we’ll talk through how and where you’ll prioritize using your Power Idea — whether that’s in a keynote, your about page, team or client onboarding, social posts, and anywhere everywhere else you and your business appear.

You’ll walk away with:

✅ A clearly-articulated Power Idea you can use across your business or platform

✅ A Manifesto that deeply defines your belief and message

✅ A Core Statement that keeps your communications focused, aligned, and shareable

✅ Confidence and clarity about how you’ll talk about who you are, your why, and the how — across different platforms

✅ Specific ideas for how you’ll use your Power Idea in your work moving forward

The Power Idea Intensive is for you if:

• You know your work matters — but you struggle to explain it simply and powerfully

• You want a message that cuts through noise and creates real connection with potential clients, referral partners, and other members of your network and community

• You want to stop “tweaking” your message every time you sit down to write and every time you talk about your business

• You’ve heard yourself say “I just need help saying it better”

• You’re ready for messaging that doesn’t just describe your work — but defines it

The Power Idea Intensive is available for $1100.

The Intensive includes:

• 2 live, focused 1:1 sessions (75 minutes each)

• 1 behind-the-scenes drafting session (no prep or extra work required from you)

• A done-for-you Power Manifesto and Core Statement

• Real-time editing and strategic support

• A message you can immediately put to work in your business, platform, or leadership (and ideas on how you’ll do that)

Change is only possible when we share our ideas.

Your Power Idea is one of the most valuable tools you’ll ever create — and you’ll use it everywhere, from socials to the stage to the strategy table.

Let’s build yours, together.