Your message is my mission.

I believe every business owner has a world-changing message to share.

Over my last 15 years in business, I’ve learned that entrepreneurs often feel that message pressing on their hearts.

Maybe you do, too.

And maybe, like so many business owners, you don’t know how to “get it out there.” Maybe you struggle with the words or with the how-to.

So maybe, your message has stayed stuck, stagnant, instead of rippling out into the world.

There are two incredibly powerful ways to share your message with the people who need to hear it:

Writing and speaking.

As a copywriter and as a keynote coach, I help idea-driven, visionary entrepreneurs design and deliver their world-changing messages in the most powerful ways possible.

No matter which side of my services I’m working on — keynote coaching or copywriting — I help each business owner I work with get the message that's on their heart out into the world.

My work as a messaging expert was a loooong time coming.

I started out as a competitive speaker.

In high school, speech team was my “sport” of choice.

That may already tell you a lot about me.

(My freshman year, my mother did say I had to do one athletic sport, so I reluctantly ran track for a season. But after that, it was all theatre, speech, and debate all year long.)

For four years, I studied speechwriting and delivery, earning my way to the national championships and even accumulating some scholarship money, too.

After high school, I coached and judged speech while I pursued my theatre performance degree and writing minor.

As a theatre student, I honed my ability to step into a character’s motivations, feelings, physicality, and voice — which would all come in handy when I began copywriting later on.

Speaking of writing…

I remember asking two of my writing professors what work I could consider when I graduated.

I was going to be an actor, but I knew that even the most successful actors (outside of A-list celebrities) have “survival” jobs. I wanted one that would use my writing skills.

“Well,” they said, “most of our students who pursue writing go into journalism, or become novelists.”

Ah, well.

Turns out, I actually did end up getting a writing-based dayjob, composing support emails in Groupon’s signature peppy-and-a-little-bit-weird brand voice.

More importantly…

I spent the next 10+ years working as an actor, adapting and directing plays, and building my first business: a touring arts education company based out of Chicago.

For 8 years, I wrote our sales copy — emails, web copy, social content, print brochures… as well as writing scripts, lyrics, and music and overseeing the artistic and educational team.

When it was time to leave the theatre industry, I left the arts ed company in the capable hands of my co-founder and took a quick detour to law school before bringing my messagings skills to my new business: Right Cat Creative.

The spring that I withdrew from law school and began working with copywriting clients, I gave a TEDx Talk about dropping out.

As word spread about my talk, other business owners started reaching out to me.

“Hey,” they’d say. “You’ve got all this experience…

• Speaker

• Actor

• Director

• Copywriter

• Editor

And now you’ve given a TEDx Talk, too.”

They wanted to give a TEDx talk, they’d tell me.

And they wondered if I would coach them.

As a result, in 2022 I developed The Amplify Method and began using it to coach business owners through the process of applying for and developing their TEDx Talks.

The work I do now is all about getting the message that’s on your heart out into the world — and into the minds of the people who really need to hear it.

Whether you want to share your message through emails, sales pages, or your own TEDx Talk, I can help.

"TED" and "TEDx" are registered trademarks and service marks of TED Conferences LLC. My coaching programs are not affiliated with or endorsed by TED Conferences, LLC or any of its affiliates. Please let me know if you have any questions!