A healthy email list is the backbone of your service-based business.

When social media goes down: you can still reach your list 💪

When you launch: your promos go straight into the right inboxes 👍

When you want a quick cash injection: a warmed-up email list is the best sales tool for flash sales and other quick-revenue strategies 💳

And that all translates into more revenue in your pocket.

In fact, according to Forbes, email has the highest ROI of all marketing channels:

For every $1 you invest, you could earn $42 in revenue. 😳

But when you’re ready to ask for the sale…

Folks will only hand over their credit card IF you’ve been consistently showing up in their inbox.

And don’t you show up empty-handed, either!

For this to work, you’ve gotta:

• share valuable messages, lessons, and tools

• make them see you as a real, likeable human

  and also

• show them why you’re the expert they should trust

Sound like a lot to handle?

Well, good thing you’ve got me in your pocket. I’m a literal pro. 😉

Through my signature copywriting service, Copy Mining, you get to nurture your audience the easy way — by letting me do the hard work for you.

Signature Copywriting Service:

Copy Mining

As your personal “Copy Miner,” I:

1) Sift through your existing content (social media, blogs, podcast episodes, etc.) for nuggets that can create powerful nurture emails

2) Write, format, and edit nurture emails filled with value-oriented and connection-driven content

and

3) Hand those sparkly new emails over to you so you can deliver them to your subscribers

Easy. Peasy. Crackers and cheesey.

It’s essential to nurture your list with quality emails.

Basically, “nurturing” your list means keeping in touch with your subscribers so your leads don’t go “cold.”

Nurture emails build familiarity, respect, and trust so that when you do ask for a sale, your readers are ready to click “buy” instead of “unsubscribe.”

The Copy Mining Package is a little different from most copywriting offers.

In order for the Copy Mining package to work, you need to have some content out there on the internet already (so I can “mine” it for email content!)

Let’s play a quick game of Never Have I Ever.

• Put a finger down if you’ve NEVER written a social media post about your business.

• Put a finger down if you’ve NEVER been a guest on a podcast (or hosted your own).

• Put a finger down if you’ve NEVER published a blog.

• Put a finger down if you’ve NEVER gone live on LinkedIn, IG, or Facebook.

• Put a finger down if you’ve NEVER made a Youtube video.

I bet you’ve still got at least a couple of fingers up.

You probably already have a wealth of great ideas out there — from your IG and Tiktok feeds, to dusty old blogs, to guest spots on podcasts, to that random article you published on Medium last year . . . 

If that’s the case, the Copy Mining package might be a great way for you to intentionally nurture your email list — so they’re ready to buy when you’re ready to sell!

You can use Copy Mining to nurture basically any size list.

Everyone’s definition of “big” and “small” lists is different. What seems small to you may seem enormous to another business owner!

I recommend have at least 10-20 people on your list before you start investing money into having someone like me write emails for you.

But I bet with some dedication, if you’re starting from zero now, you can get up to those double-digits in just a couple of days by personally inviting the people you’re connected to on social media (as well as current and past clients)!

The majority of my copywriting clients have 3-digit lists, although some have had lists in the multi-thousands. 

No matter how many people are subscribed to your lists, it’s essential that you continue to communicate with them on a regular basis. Otherwise, when you do show up, they’ll be like, who IS this person?! and unsubscribe.

Btw, your emails will still sound like YOU.

“How do I know if The Copy Mining Package is right for me?”

The Copy Mining Package is for established business owners who:

• Understand the immense value of warm leads — and the importance of nurture emails that keep those leads warm instead of letting them cool off

• Have an email list (even if it’s small)

• Know what your business’s message is (e.g. What does your business teach? What does your audience need to believe before they buy from you? How will their lives be different after experiencing your program or service?

The Copy Mining Package is NOT for you if:

• You put all 5 fingers down in our game of Never Have I Ever (above). In that case, we can chat about what a more customized nurture email bundle might look like for you!

• You don’t know what you want people to think about / learn / discover… in other words, if you don’t know what your Big Message is, you’ll want to figure that out before investing in a professional copywriter.

• You haven’t started to grow your email list. Focus on getting 10-20 subscribers before you start paying someone like me to write to them.

Copy Mining Rates

Quarterly Packages

Welcome Sequences

A study by the conversion consulting company Invesp shows that:

• Welcome emails have 4x the open rate and 5x the click-through rate of other emails

• Subscribers who receive welcome emails tend to demonstrate 33% more brand engagement overall

• Including an offer in your welcome sequence can boost revenue by as much as 30% per email

What’s more, 74% of subscribers EXPECT to receive a welcome email (but less than 60% of businesses actually do send them). Don’t let them down!

Make a great first impression — and get your new subscribers in the habit of reading, clicking, and responding to your emails — with an engaging welcome sequence.

Welcome sequences start at $1900 for a series of 7 emails.

Sales/Launch Emails + Sales Pages

​​Take your potential clients from “I’m just curious” to “I’m a convert.”

Connect heart-to-heart with your potential clients. Change their beliefs, highlight your expertise, celebrate successes and transformations, and show them you’re the one — all before they get on a sales call.

Additional a la carte emails can be added to any sequences.

My copywriting services always include editing and proofreading so your content is delivered ready-to-publish.

No matter what copywriting package you select, I provide:

• Full-service writing and editing, from topic and theme suggestions to drafting to revisions to editing and proofreading

• One round of edits for each written-for-you project (psst—you may find you don’t need even them!)

• Content that keeps your brand sounding like YOU

• A focus on storytelling to keep readers engaged all the way to your compelling call-to-action

• Clean, clear, readable formatting that makes “skimmers” and “scrollers” click “pay now”

• Documents delivered via Google Drive so they’re easy to copy/paste into your website

• Proofreading of the final draft (because you know you’ve got better things to do — you need work that’s ready to go!)