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    Your message deserves to be heard.

    Let’s get it out there.

     
     
     
    Why I work with mission-driven businesses—Cathlyn Melvin, Right Cat Creative

    Why mission-driven businesses?

    Through my work as a copywriter and a business advocate, I’m lifting the voices of for-profit businesses and shifting our collective assumptions about what makes a business "good" or "bad."

    why it matters
    What Does a Copywriter Do, Exactly?—Right Cat Creative, Copywriter for Coaches and other Mission-Driven Businesses

    What does a copywriter do, exactly?

    Like most creative projects, the end-product of a copywriter—the published website, blog, email, or post—is just the tip of the proverbial iceberg. The rest of it? Well (*spoiler*) . . . it involves fairy dust.

    Unveil the magic
     
    Email from Renée Hughes, Founder, The Aromaspecialists: "I've worked with a lot of writers and am usually disappointed . . . Thank you for understanding my voice and really delivering. You slayed this project."
     
     
     

    I’m Cathlyn, your copywriter and keynote coach.

    My name’s pronounced “CATH-lynn,” and my pronouns are she/her.

    I help mission-driven experts design and deliver life-changing messages through keynote talk coaching and done-for-you copywriting services.

    With a degree in theatre performance, a minor in writing, and over a decade as an educator, professional actor, and entrepreneur, I draw on my diverse experiences to lift the voices of mission-driven leaders like you.

    The work I do is all about getting the message that’s on your heart out into the world and into the minds of the people who need to hear it—whether through fresh copy for your website, emails, or sales page… or a powerful TEDx Talk.

    I’m here to help.

    You’re already changing lives. So let’s chat about what you’ve got going on, what you need, and how I can lighten your load and help you make the difference you want to see in the world.

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    I’m answering the questions that I asked when I got started with my first TEDx event — and the questions aspiring speakers ask me now in my work as a TEDx coach, too.

    What does a copywriter do, exactly?
    What does a copywriter do, exactly?

    Like most creative projects, the end-product of a copywriter is just the tip of the proverbial iceberg: our work involves so much more than sitting at a computer, typing away.

    "TED" and "TEDx" are registered trademarks and service marks of TED Conferences LLC. My coaching programs are not affiliated with or endorsed by TED Conferences, LLC or any of its affiliates. Please let me know if you have any questions!